Marketing Strategy Consulting

Does your marketing strategy rely on luck?

Does your marketing strategy rely on luck?
Do you know how to create your own luck? Do you make decisions based on a gut feeling or the flip of a coin? Can you identify the emerging opportunities in your industry? Are you objective as you consider your company’s strengths and weaknesses? How about the strengths and weaknesses of your competitors? Are you smart about setting objectives and do you manage toward those objectives? Are you targeting the right market?

No doubt, some people get lucky in business. But organizations that succeed long term, year after year, and have staying power, aren’t just lucky. These organizations develop disciplined, strategic thinking. At Advantage Pointe, we help you identify the right target market and the right marketing mix to serve them. We’re experts at both marketing strategy and marketing tactics. We can guide you through the steps of successful market segmentation and help you build an effective positioning strategy. Our experience in building customer value can help you deliver exceptional value to your customers. We not only help you formulate marketing strategy, we also help you implement it.

These tools allow us to leverage your marketing strategy:

  • IMC evaluation & planning
  • Advertising, Direct Marketing & Campaign Design
  • Public Relations
  • Print Collateral Design
  • Web Design & Development & Hosting Services
  • Consumer and Market Research
  • Consumer Behavior Studies
  • Product & Service Development Studies
  • Planning & Training Workshops
  • Strategic Marketing Planning
  • Executive Education & Training Workshops
  • Competitive Analysis
  • Industry Analysis
  • Root Cause Analysis
  • Customer Defection Studies
  • Concept Testing
  • Product Testing
  • Feasibility Studies
  • Demand Analysis
  • Market Opportunity Analysis
  • Customer Satisfaction Studies
  • Test Markets
  • Positioning Studies

Let's work together to build long-term success