Market Research

Can you distinguish the forest from the trees?

Can you distinguish the forest from the trees?
Do you have more questions than answers? Is there a pressing problem that you need an answer to or an opportunity you’re not sure how to exploit? Is your business spinning in the wake of a quickly changing environment? Although you know you need good information, are you overwhelmed by quantities of data with no true understanding of what to do with it?

At Advantage Pointe, we view market research as both the foundation that supports strategic planning and as the means to provide a quick, simple answer to a specific problem or opportunity. Making business decisions without market research is similar to driving a car while wearing a blindfold. Market research should be looked at as the switch that turns on the light to help you see your business more clearly. Market research allows us to find a quick answer to a pressing question or to help you begin the strategic planning process. With our time-tested tools and expertise, we help you see both the forest and the trees.

Too many researchers are limited by their skill set. If the only tool they have is a hammer, everything begins to look like a nail. Due to our team’s unique blend of experience and education, we’re well versed in a variety of research tools and applications. Our research process is not driven by a desire to use the latest and greatest new technique. Working with you to fully understand your concerns, we propose customized research that will deliver the information you need. Nothing more, nothing less — Unlike some consultants you may have hired in the past.

At Advantage Pointe, we know what kind of information you need and we know how to get it. We employ both the latest research techniques and the tried and true methods to gather information for you. But we don’t stop at writing another report to add to the pile on your desk. We tell you what the data means and deliver solutions to best put the information to work in your decision making.

We have mastered the use of these techniques so that we provide the perfect blend of effectiveness and efficiency for your needs!

To address your businesses needs, such as:

  • Competitive Analysis
  • Industry Analysis
  • Root Cause Analysis
  • Customer Defection Studies
  • Concept Testing
  • Product Testing
  • Feasibility Studies
  • Demand Analysis
  • Market Opportunity Analysis
  • Customer Satisfaction Studies
  • Test Markets
  • Database Building
  • Positioning Studies

We customize the ideal combination of research techniques, such as:

  • Focus Groups
  • Depth Interviews
  • Surveys
  • Data Collection
  • Data Analysis
  • Customer Panels
  • Secondary Data Collection
  • Experience Surveys
  • Case Analysis
  • Observation Research

Let's work together to build long-term success