Branding Strategy Consulting

Is your promise to your customers clear? Is it distinctive? Relevant? Provocative? Are your products nothing more than “me too” products or have you found a spot in the marketplace to call your own? Does every customer touch point help to support your brand proposition? Or, do you send out conflicting messages?

Do you have the right look? The right message? The right proposition? Is it one that you, your people and your customers can rally behind? Is it one that has legs? Is it one that is important to your customers? Are the silos in your organization running their own shows or is there integration, collaboration, cooperation, and consistency in the way you communicate your message?

Your branding strategy is the face you show to your customers. At Advantage Pointe, we’re branding experts. We’ll help you understand what the marketplace thinks of you and how to influence perceptions so that the marketplace thinks exactly what you want it to. We’ll help you ensure that you stand out from the clutter with a clear, coordinated position.